National Branding

About Us

With over 25 years of experience, the National Branding team is truly driven to overachieve in all areas of sign manufacturing, installation & project management.

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Our Company Culture

With over 25 years of experience, the National Branding team is truly driven to overachieve in all areas of sign manufacturing, installation & project management.

Branding the Future

With the knowledge base of your brand identity, we are able to design and create perfect sign solutions to replace the existing site signage. Our job is to hold that brand in the highest regard and to make sure that we only recommend, manufacture and install signage that portrays your brand in the best way possible.

Our History

Our background story is unique. Deeply rooted in our Midwestern “Made In Detroit” hardcore work ethic, our storyline is unlike any other sign company in the country. We are born from multiple facets of numerous small family owned sign companies with an entrepreneurial spirit that cannot be slowed down.

Our Vision

To serve as Brand Ambassadors for the largest and most respected companies in every major industry on a national level. We will continue to embrace change as a foundational element of our company culture. We will always keep a never-ending focus on process improvement and technological solutions to better serve our clients.

Our Mission

To strategically grow nationally in our capabilities and capacity by choosing the ideal client partners who share our growth oriented plans. We will continue to amaze our clients as well as their customers with signage and branding solutions that are engaging, impactful and cost effective.

Your Branding Partner, from One Location to 500+

We build, manage, and protect many of the nation’s largest brands!

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Your Fully Managed Sign & Branding Solution

Your project managers should never have to seek out answers of the status of their projects. No need to scour your inbox for updates or call during “business hours” to find out a particular detail. Our custom tailored website gives you 24/7 access to all the details.

2000+ projects managed with BrandBoss across the US every day!

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National Branding on World’s Greatest!

We’re excited to share that National Branding was featured on the TV show World’s Greatest!

Each year, World’s Greatest! showcases businesses that stand out globally for their excellence and innovation. We’re honored to be recognized as leaders in signage and branding solutions! The program airs on Bloomberg TV and more info can be found at their website.

Filming this episode was an unforgettable experience, and we can’t wait to show you why we were selected as the best of the best.

Leadership Team

Successful people build each other up… They motivate, inspire and push each other. Our Leadership Team has over 150 combined years of Sign Experience. With diverse backgrounds and unique paths in the sign industry, we couldn’t be more proud of the team that runs our organization from a sales, manufacturing and financial perspective.

Bob Chapa

CEO/President

From small family business to startup franchise location to National Sign powerhouse, Bob is the visionary behind our company.

Matthew R. Godwin

Chief Operating Officer

With over a decade in the banking industry, Matt has a keen eye for process management & strong attention to the company financials.

Torey L. Rouillon

Director of Project Management

Torey has been in the signage industry since 2006. Started at a small signage shop in Northern Michigan to now leading the National Branding team.

Corinne Skawski

Finance Manager

Corinne has over 30 years experience with Geisler Sign Company, and now runs the entire financial department of our company.

Jim Merriman

Graphics & Engraving Manager

Jim has been a part of our Engraving Department since the inception and has been instrumental in creating our ADA packages.

Don Baldino

Production Manager

Joining the company in 2005, Don was one of the first Production Leaders who created big impact for our customers. He now proudly runs multiple departments and thousands of sign projects a year.

Brian Halama

Fabrication Department Manager

Running 3 shifts of our primary manufacturing factory, Brian holds an important role in our Rebranding efforts.

Mike Bartus

Lead Graphic Designer

Let’s Build Your Brand While We Protect the Environment.

Learn About Our Environmental Sustainability Initiatives

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